The Rising Fame of Pet Influencers on Social Media

Whether it is a dog, a cat, a horse, a piglet or a parrot, the desire is to show the world the unique relationship one has with one’s pet and its extraordinary uniqueness.

Numerous profiles dedicated to pets are becoming famous on Instagram, TikTok, Twitter, and other social networks. In these, users can find their stories, tender photographs, and funniest videos—a 360° picture of their lives and daily routines.

Pet influencers like Jiffpom and Nala Cat are gaining popularity on social media. They entertain millions of followers with cute and funny photos and videos of their daily lives.

The pets of the stars

Jiff the Pomeranian is a global star. He’s a world record holder and a music video star, having appeared in Katy Perry’s “Dark Horse” in 2014.

Among the many pet profiles populating social pages are the cute pets of influencers and celebrities. These pets, affected by their owners' popularity, often have thousands of followers.

Examples are Matilda Ferragni, the sweet French Bulldog of Chiara Ferragni, one of Italy’s best-known influencers. Or, Roescoe Hamilton, a ‘vegan bulldog’ who, as the name suggests, belongs to the famous Formula 1 driver, or Sabamiao, the funny and friendly Persian cat of Aurora Ramazzotti.
These pets win over some of their owners’ fans. They attract the curiosity of many followers, who start following them with great interest and affection.

Pet influencers

This is no less true for animals called real pet influencers. These are four-legged friends (whose owners are not always known) with thousands, if not millions, of followers. Loved and supported by a large audience, they also earn money through collaborations with different brands.

Some examples are the profiles of JiffPom, Nala Cat, Tucker the Golden Retriever, Grumpy Cat, Juniperfoxx and friends, Mr Pokee, Jill the Squirrel, Maru Taru, and Pumpkin the Raccoon.
With entertaining, distinctive and well-edited content, they entertain their audience. In addition to the fun, they advertise food, games, animal care, and welfare products from time to time. Real marketing, therefore, sometimes leads to creating a product line solely dedicated to the pet influencer. One example is the hedgehog, Mr. Pokee, who has his eCommerce. Here, calendars, postcards, stickers and soft toys featuring his cute face are sold.

Between entertainment and emotion

Nala’s Instagram feed showcases the best of top-tier cat life, emphasising sustainability and Earth-first practices.

Social profiles of such pets are increasingly numerous and followed, as they are a great source of entertainment. They post funny content with wacky falls and jumps, comical expressions and original poses, and improbable dialogues between humans and animals.

In addition to witty and funny photos and videos, there is emotional and touching content. Examples include the arrival of a new puppy in the family, the last goodbye to an elderly pet, play between children and animals, and everyday scenes from life. The sweetness and purity of the love for the animal world shine through and strike a chord with viewers.

The ‘amateur’ social profiles of pets

The desire to share pictures, episodes and thoughts about pets is also increasingly conquering the general public, who sometimes enjoy creating a profile for their pet themselves.

The quality and frequency of the content, as well as the purpose, may differ from the examples mentioned above, but the desire to show the uniqueness and beauty of one’s friend is the same. Driven by this desire to show the world the good you feel for your pet, you may create a social profile dedicated to him. Let’s look at some tips and tricks to create exciting content and stimulate people’s curiosity.

What to do

First, a clear and inspiring nickname must be chosen, preferably referring to the type of animal, its breed, and its proper name.

Then, a profile picture should be chosen, which is your friend’s first and immediate presentation. Therefore, selecting a meaningful photograph that reflects his personality and is clear, sharp and perfectly legible is a good idea.

Then, attach a simple and clean biography that briefly describes your pet and its qualities and suggests the type of content on the profile.

All that remains now is to publish everything you like and enjoy about your pet, sharing the wonder of living with him with others. The last advice is to excite and transmit something to those who follow you affectionately because this makes people curious and search for those who use social media.

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