PRIVACY POLICY

Last Updated: April 19, 2025
Effective Date: April 19, 2025

1. INTRODUCTION

This Privacy Policy describes how Frenchie Breed ("we," "our," or "us"), registered at Unit 28081, PO Box 4336, Lancashire M61 0BW, United Kingdom, collects, uses, and shares your personal information when you use our website (https://www.frenchiebreed.com) and related services (collectively, the "Service").

We are committed to protecting your privacy and ensuring your personal information is handled responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the UK Data Protection Act 2018.

By using our Service, you acknowledge that you have read and understood this Privacy Policy. Please note that using our Service does not automatically constitute consent to the processing of your personal data. We collect consent separately as required by applicable law.

2. DATA CONTROLLER

Frenchie Breed acts as the data controller responsible for your personal data. For questions or concerns regarding your privacy or this policy, please contact us at:

Email: info@frenchiebreed.com
Phone: 07754047438
Address: Frenchie Breed, Unit 28081, PO Box 4336, Lancashire M61 0BW, United Kingdom

3. PERSONAL INFORMATION WE COLLECT

We collect and process the following categories of personal information:

3.1 Information You Provide Directly

Identity Data: Full name, username, gender
Contact Data: Email address, phone number, postal address
Financial Data: Payment information (card details, billing address)
Profile Data: Account details, preferences, feedback, and survey responses
Transaction Data: Details of purchases and payments
Communications: Content of emails, messages, or other communications with us

3.2 Information Collected Automatically

Technical Data: IP address, browser type and version, operating system, device information
Usage Data: Pages visited, time spent on pages, links clicked, browsing patterns
Cookie Data: Information collected through cookies and similar technologies (see our Cookie Policy for details)

4. HOW WE COLLECT YOUR INFORMATION

We collect your personal information through the following methods:

Direct interactions: When you create an account, make a purchase, contact us, or otherwise submit information
Automated technologies: When you browse our website, we use cookies and similar technologies
Third parties: We may receive information about you from third-party service providers, such as payment processors and analytics providers
Public sources: In some cases, we may collect information from publicly available sources

5. LEGAL BASIS FOR PROCESSING

We process your personal data under one or more of the following legal bases:

5.1 Contract Performance

We process your personal data to fulfill our contractual obligations to you, including processing your orders, managing your account, and providing customer support.

5.2 Legitimate Interests

We process your personal data based on our legitimate interests, such as improving our services, preventing fraud, and marketing our products to existing customers. We balance our interests against your fundamental rights and freedoms.

5.3 Consent

We process your personal data based on your consent for specific purposes, such as sending marketing communications or processing special categories of data. You can withdraw your consent at any time.

5.4 Legal Obligation

We process your personal data to comply with legal obligations, such as maintaining tax records or responding to court orders.

6. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

6.1 Service Provision

Creating and managing your account
Processing and fulfilling your orders
Providing customer support
Communicating with you about your purchases or account

6.2 Business Operations

Improving our products and services
Analyzing website performance and user behavior
Detecting and preventing fraud
Resolving disputes

6.3 Marketing and Advertising

Sending promotional messages (with your consent where required)
Providing personalized product recommendations
Displaying targeted advertisements
Inviting you to participate in surveys or provide feedback

We will not use your personal information for purposes incompatible with those described without notifying you and, where required, obtaining your consent.

7. HOW WE SHARE YOUR INFORMATION

We may share your personal information with the following categories of recipients:

7.1 Service Providers

We share your information with third-party service providers who help us operate our business, including:

Payment processors
Website hosting providers
Analytics services
Customer support services
Marketing and advertising partners

These providers are contractually obligated to use your information only for the services they provide to us and are prohibited from using your information for their own purposes.

7.2 Legal Requirements

We may disclose your information when required by law, such as:

In response to a legal process (court order, subpoena)
To comply with regulatory requirements
To protect our rights, privacy, safety, or property
To protect against fraud or other illegal activity

7.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or the use of your information.

7.4 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

We do not sell your personal information to third parties.

8. INTERNATIONAL TRANSFERS

We primarily store and process your personal data within the United Kingdom and the European Economic Area (EEA). However, some of our service providers may be based outside these regions.

When we transfer your personal data outside the UK or EEA, we ensure appropriate safeguards are in place through:

Standard Contractual Clauses approved by the European Commission and/or the UK Government
Transferring to countries with an adequacy decision
Implementing additional technical and organizational measures as necessary

You can request more information about these safeguards by contacting us using the details provided in Section 2.

9. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Specific retention periods include:

Account information: For as long as your account is active plus 2 years after account closure
Transaction data: 7 years to comply with tax and financial regulations
Marketing preferences: Until you withdraw consent or 2 years after your last interaction with us
Website usage data: 26 months from collection

When your personal information is no longer required, we will securely delete or anonymize it.

10. YOUR RIGHTS

Depending on your location, you have certain rights regarding your personal information:

10.1 Right to Access

You have the right to request copies of your personal information that we hold.

10.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal information.

10.3 Right to Erasure

You have the right to request that we delete your personal information in certain circumstances.

10.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances.

10.5 Right to Data Portability

You have the right to request that we transfer your personal information to another organization or directly to you.

10.6 Right to Object

You have the right to object to the processing of your personal information in certain circumstances, including processing for direct marketing.

10.7 Rights Related to Automated Decision-making

You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects.

To exercise any of these rights, please contact us using the details provided in Section 2. We will respond to your request within 30 days. In certain circumstances, we may need to extend this period or charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) or other relevant supervisory authority.

11. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to enhance your experience on our website, analyze usage patterns, and deliver targeted advertisements.

11.1 Types of Cookies We Use

Essential cookies: Necessary for the website to function properly
Functional cookies: Enable enhanced functionality and personalization
Analytical cookies: Help us understand how visitors use our website
Advertising cookies: Used to deliver relevant advertisements and track campaign performance

11.2 Cookie Management

You can manage your cookie preferences by:

Adjusting your browser settings to refuse or delete cookies
Using our cookie preference center [accessible from our homepage]
Opting out of specific third-party cookies via links in our Cookie Policy

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

12. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

These measures include:

Encryption of sensitive data
Regular security assessments
Access controls and authentication procedures
Staff training on data protection
Regular backups

While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure.

13. DATA BREACH PROCEDURES

In the event of a personal data breach that may pose a risk to your rights and freedoms, we will:

Notify the relevant supervisory authority within 72 hours of becoming aware of the breach
Inform affected individuals without undue delay when the breach is likely to result in a high risk to their rights and freedoms
Document all breaches and remedial actions taken

Our notification will include the nature of the breach, the approximate number of individuals concerned, the likely consequences, and measures taken to address the breach.

14. CHILDREN'S PRIVACY

Our Service is not directed to children under the age of 16, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe we have collected information from your child, please contact us immediately, and we will take steps to remove such information from our systems.

15. THIRD-PARTY LINKS

Our Service may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy policy of every website you visit.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

If we make material changes, we will notify you by email or by posting a notice on our website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically.

17. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Data Protection Officer: